Breaking Ground: Kenny Rogers Roasters Secures Triple Anvil Wins with Innovative PR Triumphs

Kenny Rogers Roasters won three Silver Anvil Awards received by (L-R) Kenny Rogers brand manager Brennah Rivera, senior marketing department head Erika Tangtatco, marketing director Lorent Adrias, assistant brand manager Adeline Vinluan, and social media team lead Agel Sy

 Discover the success story of Kenny Rogers Roasters as they bag three esteemed Anvil Awards, a testament to their commitment to innovation in every marketing campaign. The renowned restaurant brand's mantra, "Innovation with a purpose," has not only captivated customers and stakeholders but also earned them recognition at the 59th Anvil Awards, presented annually by the Public Relations Society of the Philippines (PRSP).

Under the PR Programs category, Kenny Rogers Roasters secured two awards, including the Silver Anvil Award for the impactful "Mango Habanero Farmvocacy" campaign. This initiative highlighted the brand's commitment to supporting local farmers for the second consecutive year, showcasing the importance of sustainable practices.

In the same category, the "Truffle Collection Influencer Seeding Campaign" also clinched a Silver Anvil. By strategically partnering with micro influencers, Kenny Rogers Roasters successfully engaged consumers and witnessed a substantial uplift in sales, reinforcing their position as a brand that resonates authentically with its audience.

Adding to their accolades, Kenny Rogers Roasters secured another Silver Anvil under the PR Tools category for the "Kenny Rogers 3D Billboard Launch." This groundbreaking marketing tool, the first-ever 3D billboard in EDSA by a restaurant chain in the country, showcased the brand's deliciously healthy menu offerings in a visually stunning manner, creating a giant spectacle along Metro Manila's busiest highway.

Lorent Adrias, Kenny Rogers Roasters marketing director, expressed gratitude for the awards, stating, "It’s truly an honor to win these awards as these are a testament to the hard work and dedication of the team that continuously ensures Kenny Rogers Roasters is an exciting and relevant brand among customers. We’re excited for what’s in store and we are committed to continuous growth and innovation."

These prestigious Anvil Awards underscore Kenny Rogers Roasters' dedication to delivering exceptional dining experiences while upholding the highest standards of quality, flavor, and service. Stay tuned for more exciting innovations from this dynamic brand!