Avant-garde Swiss watchmaker Tag Heuer’s newly renovated boutique opened last October 25 in TriNoma together with their very first ever local Friends of the Brand (FOB), Philippine Basketball Association players; June Mar Fajardo, Scottie Thompson, Chris Newsome, Jio Alalon, Asi Taulava, and Sean Anthony and their official campaign and brand’s influence #DontCrackUnderPressure.
Their court-attitude and also their career-achievements greatly give thought to the brand’s influence. That’s why they’re really suited to be Tag Heuer’s FOB.
Knowing that Tag Heuer is the official timekeeper of the Philippine Basketball Association, they also celebrated the extension of the partnership as well as the collaboration with the newest Friends of the Brand.
The whole new look of the store was simple but still classy. And to think, this is the first ever store in the Philippines to premiere the new global concept. Tag Heuer present its collection of luxurious and prestige watches in a setting inspired by the spirit of the brand. You can visit their Trinoma Branch located at the 2nd floor of the mall near the garden area.
Brand X Originals
Written and Photos : Jorge Mitchel
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